We’ve already been quite surprised by the fact that to date LG still hasn’t talked much about a successor to the G8. Last year, LG had explained that going forward with 5G smartphones, the new V series would become the new flagship devices of the company, and the G series would be relegated to 4G models. It seems that now a year later, that plan has been slightly altered and LG is planning to drop the G series naming altogether in favour of a new direction – both in marketing as well as product design.

Last weekend, LG teased its new “Velvet” smartphone design in an YouTube video on its Korean channel. It’s not a launch per-se, but it’s pretty much a complete unveil of the phone’s design as well as a disclosure that it’s being powered by Qualcomm’s Snapdragon 765 SoC platform.

The phone’s design is its most striking aspect, as it’s a complete design language overhaul for LG and a fresh breath of air which we haven’t seen from the company in several years now.

The design isn’t something we haven’t seen before from other vendors; however, LG’s execution here just looks like a more refined execution – a stark contrast to LG’s design language on what is seemingly a very bulky and industrial V60 series.

Particularly LG’s aesthetics on the cameras on the Velvet are quite unique as it houses a triple camera setup in a way that departs from the usual camera housing group and large bumps seen from other devices today. The main sensor seemingly is still of a larger size and requiring more z-depth and thus a camera protrusion, however the two other sensors are flush against the back glass of the phone – similar to what we saw on the G8.

The Velvet still keeps the 3.5mm headphone jack – which now makes LG essentially on of the very last vendors to even sport the feature anymore.

If LG is able to provide the Velvet with a good quality screen, a good camera experience and price the phone at a reasonable level – it looks like quiet the striking device that I’m sure would have a lot of success. We’re expecting a full device launch in the next few weeks.

Source: LG YouTube

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  • Teckk - Tuesday, April 21, 2020 - link

    Now that is a decent looking phone!
    Hope you get a unit for review. Considering it's not SD 865, hopefully it'll be priced in the mid or mid-upper range.
  • Teckk - Tuesday, April 21, 2020 - link

    Oh and an in-screen fingerprint and not on the side button!
  • imaheadcase - Tuesday, April 21, 2020 - link

    Still both bad choices vs back.
  • Teckk - Tuesday, April 21, 2020 - link

    Agree, but the phone does not visibly have that, so, no point.
  • PeachNCream - Tuesday, April 21, 2020 - link

    No thanks. You'd have to cover part of the screen with tape. It's already enough of a pain to put stickers over all those stupid cameras and the place where they're sticking the current print sensor. The last thing f-ing Google needs is yet another way to cybeestalk people via Android.
  • Teckk - Tuesday, April 21, 2020 - link

    You'd have to put those stickers on any phone these days, even iPhone.
  • PeachNCream - Tuesday, April 21, 2020 - link

    Apple is less interested in hocking its users as products when compared to Google, but they make up for it by bending you over the counter at the store as you purchase your hardware at the "look at me, I have a fruity logo on my device" MSRP. Honestly, I'm not sure which company's rusty rebar I want jammed up my chute. Alphabet's lurking in the corner wanking it as it gathers every little scrap of data it can about me or Apple's horror movie butchering of my bank account. It's either that or live in an off-grid wooden shack where you cook moonshine for a bunch of your bearded hillbilly friends and poop into a barrel.
  • brucethemoose - Tuesday, April 21, 2020 - link

    The new SE is pretty reasonable, especially when you factor in the longer term software support. But Apple absolutely robs you blind when you go high end, and buy into the rest of their ecosystem.

    Going Google-less Android is possible, and not even too difficult or finicky thanks to LineageOS. But it is kinda a niche thing, and Android is worse about letting individual apps run wild in the background.
  • tiaroybeach - Saturday, June 4, 2022 - link

  • surt - Wednesday, April 22, 2020 - link

    For at least 2 generations the real privacy invasion sensor has been naked (lensless) and under the center of the glass so you can't tell that it's a camera, and won't block it because that would make the phone unusable.

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