Over the past several years AnandTech has grown to be much more than just a PC hardware review site. In fact, we consider ourselves to be just as much about the new mobile world as we do about the old PC world. We leveraged our understanding of component and system architecture in bringing a deeper, more analytical look to mobile silicon and devices. As we continued to invest in our mobile coverage and expertise, we found that readers, mobile component and device makers responded quite well to our approach.

AnandTech’s focus grew, but we quickly ran into a bottleneck when it came time to monetize that mobile content. Our mobile content did a great job of helping to grow the site (as well as bring new eyeballs to our traditional PC coverage as well). While we had no issues competing with larger corporate owned sites on the content front, when it came to advertising we were at a disadvantage. Our advantage in quality allowed us to make progress, but ultimately it became a numbers game. The larger corporate owned sites could show up with a network of traffic, substantially larger than what AnandTech could deliver, and land more lucrative advertising deals than we were able to. They could then in turn fund a larger editorial operation and the cycle continues.

AnandTech has been profitable since its inception; it’s been on a great growth curve these past couple of years and we’ve always been able to do more with less, but lately there’s been an increased investment in high quality content. It wasn’t that long ago where the only type of content seeing real investment was shallow, poorly researched and ultimately very cable-TV-news-like. More recently however we’ve seen a shift. Higher quality content is being valued and some big names (both on the publishing and VC fronts) have been investing in them. Honestly we haven’t seen a world like this in probably over a decade.

Before his departure, Anand spent almost a year meeting with all of the big names in the publishing space, both traditional and new media players. The goal was to find AnandTech a home with a partner that had a sustainable business model (similar to AnandTech’s), but could add the investment and existing reach to allow the site to better realize its potential. That search led to a number of interesting potential partners; it was a refreshing experience to say the least knowing that there are groups in the world who really value good content. Ultimately that search brought AnandTech to Purch.

Purch met the requirements: they have a sustainable business model, are profitable and have the sort of reach AnandTech needs to really hit the next level. More fundamentally however, Purch’s values are in line with AnandTech’s. In fact, it wasn’t that long ago that Purch acquired one of AnandTech’s biggest competitors in the late 1990s: Tom’s Hardware. Purch had already demonstrated a value for the sort of deep, long form content AnandTech was known for. In meeting with the Purch business and editorial teams, there was a clear interest in further developing AnandTech’s strengths as well as feeding back AnandTech’s learnings into the rest of the Purch family.

AnandTech and Tom’s Hardware remain editorially independent, and though no longer competitors, the goal is to learn from one another. To further invest in the areas that make us different, and together with the rest of the Purch family help to bring a higher standard of quality to the web.

The AnandTech team is staying in place and will continue to focus on existing coverage areas. We’re not changing our editorial policies or analytical approach and have no intentions of doing so. The one thing that will change is our ability to continue to grow the site. This if anything starts from the top; with a publisher to more directly handle the business of AnandTech, this frees me up to spend more time on content creation and helping the rest of our editors put together better articles. And in a hands-on business like journalism that benefit cannot be overstated.

AnandTech was an incredibly powerful force as an independent publisher, but it now joins a family whose combined traffic is eight times larger than what AnandTech was on its own. Our goal is to continue to invest in what we feel is the right approach to building high quality content; now we have an even greater ability to do just that.

Press Release
Comments Locked


View All Comments

  • Rezurecta - Wednesday, December 17, 2014 - link

    Why are people so damn mean.

    How about Good luck Anandtech and I hope this helps you achieve your goals.
  • Takamata - Wednesday, December 17, 2014 - link

    That's fair. Anandtech have is a lot and we instantly turn on them in this event.

    It may be debatable if we are turning on "them", as if it's the same folks now that it's bought. But at least we could have some appreciation for what we got, for free.
  • Mr Perfect - Thursday, December 18, 2014 - link

    I dunno, they already got Daily Tech off of the front page. DT had some interesting articles, but their authors tended to have political views that seeped into their articles and the user comments where positively caustic.

    Lets see where this site goes.
  • cyberguyz - Thursday, December 18, 2014 - link

    Anandtech gone the way of THG. A sad day indeed. I have only taken the odd glimpse at Tom's since Tom Pabst gave it up and what I have seen since then is heartbreaking since that is where I had started getting into overclocking on 486 systems so long ago. You don't find that kind of in-house quality there anymore. And you won't find the old Anand quality here anymore either.

    So sad
  • Doomtomb - Friday, December 19, 2014 - link

  • Impulses - Wednesday, December 17, 2014 - link

    As long as it doesn't impact your editorial freedom it sounds like a great step forward for AnandTech (I wouldn't know what kinda effect it had on THG since I haven't read THG in like 12+ years, been sticking to AT/HardOCP).
  • alacard - Wednesday, December 17, 2014 - link

    How is it a "great step forward"? Was there something wrong with the old anandtech? Please edify me.
  • Impulses - Wednesday, December 17, 2014 - link

    Nothing wrong per se, but they've lacked scale and resources for a long LONG time (since they started reviewing phones, maybe earlier)... They more than make up for it with the quality and depth of the articles for stuff they do cover, not too mention some of their industry contacts.

    However, if belonging to a larger company allows them to hire an extra writer or two, or pays current ones better and allows them more writing/reviewing time (or even a better budget for buying products for comparisons) then I'm all for it.

    Been reading AT nearly since it's inception, dunno why I've never been active on the boards (used to gravitate towards HardForum), maybe that's where the oldest readers comment... Seems a lot of comments here are from more recent readers, could be wrong.
  • Black Obsidian - Wednesday, December 17, 2014 - link

    On the upside, the sidebar of nonsense from DailyTech is gone, so it's not all bad news, guys.
  • barleyguy - Wednesday, December 17, 2014 - link

    Agreed totally. DailyTech seemed to evolve from decent tech news to sensationalist crap over the last couple of years. I won't miss them a bit.

Log in

Don't have an account? Sign up now