ASUS has published a list of its upcoming motherboards powered by Intel’s yet-not-announced Z390 chipset. As expected, the company will offer several families of platforms featuring over a dozen of models aimed at different market segments and supporting different features.

ASUS intends to offer Intel Z390-based motherboards across five families of its products. The top-of-the-range Z390 offerings aimed at enthusiasts and overclockers will be marketed as the ROG Maximus XI series. For gamers and enthusiasts ASUS will offer four ROG Strix Z390 mainboards in different form-factors. For gamers with lower budgets the company will release eight Z390 motherboards under the TUF and Prime brands. In addition, there will be a single Z390 Dragon mainboard that will be available only in China.

ASUS' Upcoming Z390 Motherboards
Form-Factor ROG Maximus ROG Strix TUF Prime Dragon
ATX ROG Maximus XI Apex ROG Strix Z390-E Gaming TUF Z390-Plus Gaming Prime Z390-A Z390-Dragon
ROG Maximus XI Code ROG Strix Z390-F Gaming TUF Z390-Plus Gaming Wi-Fi Prime Z390-P -
ROG Maximus XI Extreme ROG Strix Z390-H Gaming TUF Z390-Pro Gaming -
ROG Maximus XI Formula - -
ROG Maximus XI Hero
ROG Maximus XI Hero Wi-Fi
Micro-ATX - TUF Z390M-Pro Gaming Prime Z390M-Plus
TUF Z390M-Pro Gaming
Mini-ITX ROG Strix Z390-I Gaming -

The list of ASUS motherboards was published in a description to a new BIOS feature that was introduced on July 23. The advertised BIOS feature enables to create user profiles in BIOS and therefore better tailor PCs for particular users or use cases. The capability is supported not only on the upcoming Intel Z390-based motherboards, but also on existing Intel 300-series platforms from ASUS.

The fact that the world’s largest maker of motherboards accidentally publishes the list of its Intel Z390-based platforms indicates that the product family has been formed and the company is probably nearly ready to ship the products. Meanwhile, it is highly likely that Intel will launch its Z390 chipset along with its upcoming eight-core Coffee Lake processor*, so it is going to take a while.

*Unless Intel decides to repeat its 2014 launch tactics and release its new enthusiast-class class chipset a month ahead of a new enthusiast-class CPU (Z97/H97 were released in early June, whereas the Devil’s Canyon CPUs were launched in late June). The rationality of such tactics poses questions because Intel’s upcoming eight-core chips in LGA1151 v2 packaging are likely to be supported by various Cannon Point-based chipsets.

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Source: ASUS (thanks to our reader SH SOTN for the tip)

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  • cmdrdredd - Sunday, July 29, 2018 - link

    These are targeted at overclockers and gamers who generally need/want more than can fit on smaller boards. need doesn't matter, it's want and personally I do NOT want cramped mini boards at all.
  • boozed - Sunday, July 29, 2018 - link

    I want a motherboard that just looks like a motherboard, where do I get one of those these days?
  • MTEK - Monday, July 30, 2018 - link

    Industrial designers gotta eat too!
  • PeachNCream - Monday, July 30, 2018 - link

    You'll have trouble finding one without purchasing something at the bottom end of the price stack, buying one with a chipset that supports a Xeon processor, or getting one that comes packaged in a pre-built non-gaming PC. Presently, if I were in the market for a computer, I'd go with the latter rather than spending the time to put together a system from individual components.
  • Mr Perfect - Monday, July 30, 2018 - link

    Meh. Just do what I do, buy a case without a window and you'll never have to see all that extra plastic, LEDs or branding.

    Now the question becomes where do you get a windowless case these days?
  • DanNeely - Monday, July 30, 2018 - link

    IF you have deep pockets, Caselabs offers no window on all their custom case designs. OTOH their ventilation has a really coarse mesh optimized for airflow with no baffles in the way, and will probably leak some illumination from frag harder lights even with fans in the way.
  • PeachNCream - Tuesday, July 31, 2018 - link

  • duploxxx - Monday, July 30, 2018 - link

    6 maximus boards what a joke
  • Vanguarde - Monday, July 30, 2018 - link

    With the usual $100+ markup for the Asus name
  • peevee - Tuesday, July 31, 2018 - link

    This is insanity. There needs to be only one in each form-factor.

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