ASUS has published a list of its upcoming motherboards powered by Intel’s yet-not-announced Z390 chipset. As expected, the company will offer several families of platforms featuring over a dozen of models aimed at different market segments and supporting different features.

ASUS intends to offer Intel Z390-based motherboards across five families of its products. The top-of-the-range Z390 offerings aimed at enthusiasts and overclockers will be marketed as the ROG Maximus XI series. For gamers and enthusiasts ASUS will offer four ROG Strix Z390 mainboards in different form-factors. For gamers with lower budgets the company will release eight Z390 motherboards under the TUF and Prime brands. In addition, there will be a single Z390 Dragon mainboard that will be available only in China.

ASUS' Upcoming Z390 Motherboards
Form-Factor ROG Maximus ROG Strix TUF Prime Dragon
ATX ROG Maximus XI Apex ROG Strix Z390-E Gaming TUF Z390-Plus Gaming Prime Z390-A Z390-Dragon
ROG Maximus XI Code ROG Strix Z390-F Gaming TUF Z390-Plus Gaming Wi-Fi Prime Z390-P -
ROG Maximus XI Extreme ROG Strix Z390-H Gaming TUF Z390-Pro Gaming -
ROG Maximus XI Formula - -
ROG Maximus XI Hero
ROG Maximus XI Hero Wi-Fi
Micro-ATX - TUF Z390M-Pro Gaming Prime Z390M-Plus
TUF Z390M-Pro Gaming
Mini-ITX ROG Strix Z390-I Gaming -

The list of ASUS motherboards was published in a description to a new BIOS feature that was introduced on July 23. The advertised BIOS feature enables to create user profiles in BIOS and therefore better tailor PCs for particular users or use cases. The capability is supported not only on the upcoming Intel Z390-based motherboards, but also on existing Intel 300-series platforms from ASUS.

The fact that the world’s largest maker of motherboards accidentally publishes the list of its Intel Z390-based platforms indicates that the product family has been formed and the company is probably nearly ready to ship the products. Meanwhile, it is highly likely that Intel will launch its Z390 chipset along with its upcoming eight-core Coffee Lake processor*, so it is going to take a while.

*Unless Intel decides to repeat its 2014 launch tactics and release its new enthusiast-class class chipset a month ahead of a new enthusiast-class CPU (Z97/H97 were released in early June, whereas the Devil’s Canyon CPUs were launched in late June). The rationality of such tactics poses questions because Intel’s upcoming eight-core chips in LGA1151 v2 packaging are likely to be supported by various Cannon Point-based chipsets.

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Source: ASUS (thanks to our reader SH SOTN for the tip)

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  • JoeyJoJo123 - Monday, July 30, 2018 - link

    I wouldn't doubt you, but I would have thought that with the recent interest and industry trend away from full towers but towards ultra compact mini-itx cases, that people looking to build the most powerful compact PC would have a hand in making the Maximus ITX line more popular now than it has been in the past.

    I'd imagine that, like bolkhov, people looking to make a maximum power ITX PC, with the best overclock possible (given a restrained cooling setup), a maximus ITX board should be popular.

    But eh.
  • Flunk - Saturday, July 28, 2018 - link

    That's a shame.
  • Avng_202 - Saturday, July 28, 2018 - link

    To bad there Customer service is horrible...takes a week to get an automated message then another week to escalate.. then another week to get back...Been 3 weeks ... and still nothing on x470 rog board...Sorry customer service
  • utmode - Saturday, July 28, 2018 - link

    same here in Australia
  • Achaios - Sunday, July 29, 2018 - link

    You are a fool, IMO, for not buying from Amazon.

    I bought for the first time in my life a Chinese brand GPU (Palit) in spite of the horror stories of To-Get-RMA-You-Must-Ship-To-Hong-Kong only. You know why?

    Because, if you buy from Amazon you never have to deal with each brand's nonexistent or plain bad "Customer Support". At Amazon, they will replace your electronics part with a new one or take it back and refund you, within 30 days of purchase NO QUESTIONS ASKED. In addition, Amazon will replace your part or refund you if you wish, AGAIN NO QUESTIONS ASKED, within 2 or 3 years from purchase if it goes bad.

    There's no theory here. Only buy from Amazon and bever get to deal with some Hindus in a cvall center in Bombay or with Customer Support ppl who speak only Cantonese.
  • Hxx - Sunday, July 29, 2018 - link

    What happens after 30 days? Exactly.....Amazon will tell u to "suck it" but their response will be something like "please contact the manufacturer for warranty purposes" and that's where the fun begins.

    On a side note, we are getting the Maximus Extreme.which is very nice
  • Achaios - Sunday, July 29, 2018 - link

    No, you are wrong. They never tell you to contact the manufacturer. They just either replace your faulty item with a new one or they refund you. That's why you are a fool if you don't buy from Amazon.
  • SpartanJet - Monday, July 30, 2018 - link

    Ive never had them offer a refund after 30 days but I have heard of some situations where they will refund after 30 days. I can't imagine it was "no questions asked" either after 30 days please tell us your secret for post 30 day refunds.
  • Byte - Saturday, July 28, 2018 - link

    Only 6 Maximus boards? Asus getting lazy.
  • MadAd - Sunday, July 29, 2018 - link

    *yawn* and as usual we see the expected top heavy list of full size ATX boxes with barely a nod given to Micro/Mini boards for another useless oversized generation.

    When will the PC industry wake up to the fact that the ATX format is heading towards being TWENTY YEARS OLD and in recent years theyve simply lacked all vision and avoided all manner of innovation and size reduction by cranking out these same giant sizes ATX stock that only a niche of PC using consumers actually need now.

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